A white ink tattoo is a type of body art that utilizes a special pigment that is made up of a light-colored pigment that is applied to the surface of the skin. This type of tattoo is meant to create a unique look that is not as bold as traditional tattoos. Unlike traditional tattoos, white ink tattoos are much more subtle and can be used to create a variety of looks without having to be as bold or noticeable as traditional tattoos.